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http://www.quickheed.com/seo/seo-footer-optimization.html

. Someone searching for an answer to a specific question might come across your answer on Quora, decide that your response is authoritative, and link to your page with a ‘dofollow’ tag. Really good information here. I would definitely put a no-follow attribute in your sitewide designer links. Thanks Rob.
Thanks for the great examples on what works and why. Typically, indexed sitemaps have a higher SEO ranking and show up more often in search results. I think its fair to say that several landing pages is beneficial and worth having – so where do I link to them now? it will help google too and another search engine to crawl your site efficiently. When we analyzed the top 50 marketing websites, we found that 72% included social media icons in the footer. The URL for an XML sitemap is typically at the root of a domain — for example, www.example.com/sitemap.xml— ready for bots to access. Some sites have HTML maps accessible to all visitors (look in the footer for a “sitemap” link), while others rely solely on an XML file that is submitted directly to search engines. But I do come across people in the SEO industry who believe that comments still do have something to do with the SEO juice. So am wondering if the thousands of links this creates has been hurting me. I am utilising a similar style and thought process as the examples shown by Rand above. I had a quick look at your site and it looks like your footer contains about 90 internal links. Sitemap monitoring is essential for any SEO initiative. Just to play it safe.It tells Google not to pay attention to your hyperlink, turning your action into a white hat effort. If you are unsure about if they are providing your client with real value, i suggest tagging them so you can track them in your analytics software or the best solution to show your client which ones work and dont work, undertake heat map tracking of the page/footer... too many links drop their impact, and overuse of the same links can flag you with google's quality team and they might manually process your website, if you grow from 10 visitors to 10,000 visitors a day for a highly competitive term in a month...  so i still see value in using footer links,

i think there is value in important pages being listed in the footer, they have always been there and users will continue to look for them. 

Proper Footer Link Optimization can be useful to Search Engines and Users also. Even the most aggressive of the links on the right hand side appear natural and valuable to users, making it hard for an engine to argue they shouldn't pass full value. But that was on Wordpress, and Google is in love with Wordpress so who knows. There’s a school of thought that says “designed by” footer links are the exception and Google doesn’t object to them. Sitewide links, also called boilerplate, are links that appear on every page of a website. should I use nofollow for each link or no hyperlink? Thanks for the great examples on what works and why.

does the overal PR of a page distribute equally throughout the footer links as through links in the rest of the page? Thanks Rand. In addition, I have looked at a number of websites from large companies and found that many have a sitemap page linked in the footer of their websites.

Ben

. Is this because these links are not on the website navigation? A reputable SEO firm just mentioned that this is one of the tactics they use along with changing the footer based on the page category.

site.com/store !=  site.com/store/

Or are they h3 like sidebar logos and text information?

. ! If you have a large site, you should make your footer a mini sitemap of its own. A flat site architecture will distribute link value equally among all content pages. However how does this work with navigational links within the footer? Hi,may i ask you two questions (1) do you think if it is fine to list all the product page links on footer ? Excellent list of the top 5 reasons about the footer non-benefits. Head to our, dericloh Such links will not be penalized, they simply won’t be given any weight. I had a look at your site and it looks like you already have about 30 internal links in your footer.

We have definitely seen Yahoo be particularly aggressive about devaluing footer links and it's pretty clear why it would be something any engine would like to do for the bad examples you highlight. The Crazy Egg blog has an HTML sitemap.

You can usually find a link to the HTML sitemap in the footer of a website.

Has this changed at all? But the one question left, is what is the alternative?

As far as using nofollow on the first link, I'd test that first - not sure if it's been proven as an effective way to pass the anchor text you want to the home page. 

.

You mentioned 3 years ago you will be moving away from using product categories, however today you are still using it for product categories e.t.c

But *wow * - that DeviantArt one confused me; didn't realise it was all footer

So I no-follow the 1st "Home" link and add a "Keyword Anchor Text" link to the homepage in my footer along with the basic terms and conditions and copywrite information links?

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